About Bulgogi
With more than 2 locations world-wide, Bulgogi has been delivering happiness to our customers through the food and dining experience. We believe that as human beings the simple and basic act of dining together can build the strongest bonds. Through our creation of the perfect dining experience, our wish is to be keen to our customers’ needs, and to serve them in a way that surpasses their expectations. We at Bulgogi strongly hope that through the shared cultural experience of dining we help create a more enjoyable lifestyle for everyone.
Our mission is to continue to significantly exceed our customers’ expectations in all aspects of taste, service and atmosphere. Currently, we are in the process of expanding our cultural dining experience throughout the United States by opening new restaurants. We will continue to expand our company by creating dining environments of intrinsic beauty and value.
We always wish to serve you in the best possible way, and we look forward to continuing to grow in your esteem. Thank you for the opportunity to be an enjoyable part of your life, and that of your family and friends. At Bulgogi, your happiness is our pleasure.
Bulgogi who we are
Bulgogi is a Bulgogi restaurant that was originally developed by Rex Holdings Korea. Translated, “Bulgogi” means “Horn of the Bull” in korean. As one of the largest restaurant operators in korea, Rex Holdings korea developed the Bulgogi system of restaurant operating techniques and methods in the mid 1990s and expanded throughout Korea. Bulgogi has since been advanced and modified for the U.S. market. Bulgogi offers customers the opportunity to cook various cuts of beef, pork, poultry, seafood, vegetables and desserts on the specially designed in-table roasters that are designed to vent smoke through forced air openings built into the roaster. The internal vents are designed to reduce the amount of smoke and odor that may be emitted in the restaurant or transferred to customers’ clothes. The menu also includes a variety of alcoholic (including “magli”, or Korean rice wine) and non-alcoholic drinks.
Bulgogi Franchise Strength
1. Customers are the chef
The Bulgogi System has been designed for efficiency of operations and limits the amount of daily food preparation in the restaurant, as well as, the need for an extensive cooking staff. Because most of the menu items are delivered raw to the table, your kitchen staff’s primary role is to assemble the order for the server to deliver to the table. The Bulgogi System eliminates your need to employ an executive chef, sous chef, or pastry chef. The “chef” is the customer, who does all of the cooking at the table.
However, this does not mean that our food is not superb.
Starting with our most popular item, Harami Miso, we have created many delicious Bulgogi original recipes which include the Bulgogi Salad and Sukiyaki Bibimba to name a few. We will share all these recipes with our franchisees. At Bulgogi, our customers will always be able to enjoy delicious and consistent food.
Step1: Cut into fine bite-size pieces by Designated Meat Processors
Step2: Opened & Marinaded by Kitchen Crew
Step3: Cooked by customers
2. Our signature smokeless roaster
Ventilated barbecue systems, invented in Nagoya in the mid-1970’s, enabled diners to eat yakiniku in a smoke-free environment. Bulgogi uses down draft systems where the smoke from the grill is sucked into the underground duct and taken to the roof top, without leaving any smokey smells on the diners’ clothes & hair. Also, with this equipment, the excess fats from grilled foods drip into the brazier and allow us to enjoy healthier cooking.
The smokeless roasters enable the restaurant to uphold a modern Japanese upscale environment. In the past six years, Bulgogi has used Korean designers and American architects to create a variety of stores in the United States. This experience and the knowledge that we have gained is a strong benefit for Bulgogi.
3. Our experience
Bulgogi System operates over 7 locations worldwide and has more than 10 years franchising experience in korea. Reins International USA has more than 8 years operating experience in the U.S. to modify the system for the U.S. market w/ 12 units.
4. Award Winning Concept
Hot Concept Award winner of 2007
Bulgogi has been awarded the prestigious Hot Concept Award by the restaurant industry’s premier trade publication, Nation’s Restaurant News! We like to think of it as the Oscars of the restaurant business.
The Hot Concept Award is given each year by the editors of NRN to six emerging restaurant brands that have distinguished themselves as Hot Concepts: “fast-growing, financially proven overachievers that are on their way to becoming tomorrow’s giants.” Each winner must be a clearly defined concept that appeals to consumers and positions the company at the leading edge of foodservice. The goal is to recognize brands for their innovation, successful business strategies and entrepreneurial spirit.
Noh Young Hee: a master chef
Noh Young Hee is one of the most respected chefs in South Korea. After studying cooking in both Italy and Japan, she studied Korean cooking from chef Kang In Hee, a leading authority on traditional Korean aristocratic cuisine. These unique learning experiences have allowed chef Noh to combine the best of both eastern and western cooking, thereby creating a unique fusion of flavors. She is presently the head chef at Poom(www.poomseoul.com), one of the most acclaimed restaurants in Seoul. This establishment is so popular that reservations must be made several months in advance, and a full-course dinner costs around $300. In her cooking, chef Noh uses only the finest ingredients and avoids using artificial flavorings.
Her approach to cooking lets the flavors speak for themselves-and these flavors always leavediners highly satisfied. Always striving for perfection, she puts all of the dishes she creates through rigorous testing by letting customers try them and make suggestions as to how they might be improved. Such an approach to creativity has led to chef Noh creating various delicious sauces, and these sauces are an essential part of BULGOGI BBQ’s outstanding food products
What is Korean Food ?Korean foods offer a wide array of tastes that are distinct from the cuisine of its close neighbors. While Chinese food can be characterized by a strong and colorful taste, and Japanese flavors tend to be clean and light, Korean foods are based on natural tastes, both strong and light, fresh and spicy. To understand Korean food is to enjoy it more, so it is worthwhile to look at some of the traits of Korean Cuisine
Please note that this is not an offer. Persons submitting this form have no obligation. This form is simply a request for more information on the Bulgogi opportunity. If you have any difficulty using this site, please email:franchise@bulgogi.com.
Bulgogi.Inc.
www.Bulgogi.com
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